For the online fitness coach ready to scale your business from side hustle status to a fully-booked roster of clients from your IG content… without setting foot in a gym again (apart from for your own workouts ofc).

ENQUIRE FOR 1-1 COACHING

POV: your next carousel signs a client faster than it takes me to run 5k (ok that’s 40 mins but STILL!).

PICTURE THIS:

👉 You wake up to coaching enquiries and “I’M IN” DMs instead of turning up at the gym for a 6am PT client who cancels last minute

👉 Your passive offers sell like crazy alongside your 1-1s (like workout plans or 30 day challenges) even when you’re bingeing Netflix or taking that trip to Bali you’ve always dreamed of

👉 You reply to client check-ins from the beach, your fave coffee shop or your sofa, whilst your content consistently brings in clients for you

If you’re thinking “F*CK I WANT THIS”, you’re in the right place.

LET'S MAKE IT HAPPEN

👉 You’re one foot in, one foot out of your PT work on the gym-floor. You love working with your in person clients and seeing their progress BUT you’re one client away from sacrificing your entire social life… and you know you could impact HUNDREDS of clients if you figured out this content thing

👉 You’re an expert in what you do and could talk training, nutrition and lifestyle for hours on the gym-floor… but when you sit down to post on Instagram, everything you’ve been yapping about to clients all day seems to leave your head and you’re left staring at your laptop with an empty Canva doc

👉 You’ve got an online offer (or multiple), but your content feels pulled in a million directions because one day your post resonates with mums who want to bounce back into shape after baby no.2 and the next it’s liked by a Hyrox athlete who’s competing in 3 months…

Sound familiar?

👉 You post consistently (when you can) but it’s reactive instead of strategic… meaning your content usually stems from what’s trending in your industry or something great you saw from another coach, instead of the results and coaching style you want to be known for.

👉 You’re ambitious AF… you don’t just want a couple online clients on the side. You want a full-time business that brings you motivated clients on repeat, scales your income to £10k months and lets you work from wherever the hell you like (which you know is never going to happen with that £800 gym floor rent you’re probs paying).

👉 You want to know that when you have a spare 15 minutes to sit down and make content, you know exactly what to say, how to say it and that when you drop that post it’s going to bring AT LEAST one hot member of your community sprinting into your DMs

👉 And when you try to speak to EVERYONE (because you have worked with them all right?) you end up feeling like you’re just another coach sharing basic fitness advice you already see 5x a day on your feed and you don’t want to be “just another” online PT

👉 And even when you’re offline working with clients, creating programmes and honestly doing whatever the f*ck you want… your content is still consistently bringing in new clients who want to know your next start date

You're ready to help tonnes of people change their lives with your signature approach to exercise + nutrition but…

When your content mind-block is harder than this month’s training block, you end up taking on more in-person clients (because it’s what you’re used to) for the income stability instead of building the online fitness empire you CRAVE.

And quite frankly - we both know you’re better than that.

It’s time your content built the business you actually want

INTRODUCING STRATEGY STUDIO

INTRODUCING STRATEGY STUDIO

Your next power move and the space where you finally drop the “what shall I post today?” content weight you’ve been carrying and sprint into having your first exclusively online sales month 🤑🤑🤑

MONTHLY STRATEGY CALLS

In 90 minutes each month (yes, it can be done 👀), we’ll turn your expertise into a month of strategic posts that position you as the go-to transformation online and have you signing clients who show up, stick to the plan, and get results you can’t wait to shout about on repeat (and hello social proof that makes signing more clients a piece of 🍰 (shh it’s in my macros)).

YOUR PERSONAL CONTENT COACH

Each week you’ll drop me the posts we mapped out in our call, and get live feedback… making your hooks impossible to ignore, tightening the flow 🌊 so your messaging lands harder, and making sure every post speaks CLEARLY to your dream clients so you're the only coach they want to hire.

360° FEED REBRAND

You also get a brand new set of scroll-stopping templates so your feed gives expert energy at first glance 🤳, your content stays consistent & recognisable, and you spend less time fiddling in Canva and more time coaching clients.

EVERYTHING INCLUDED:

  • A full audit of your IG profile + content so you know exactly what’s holding back sales.

  • Focused time each month where I pull the gold out your coaching brain and turn it into a sales strategy built to attract your dream clients.

  • An easy-to-follow spreadsheet mapping out exactly what to post on your feed and Stories to move clients closer to hiring you… no more posting reactively or hoping something lands.

  • Each week you’ll send me the posts we’ve mapped out, and we’ll sharpen them together… helping you master content until you’re whipping up posts that sells in your sleep.

  • I’ll take your branding and create pro templates so your feed looks sharp, consistent, and hire-worthy… whilst saving you hours messing in Canva.

  • Your personalised blueprint so your content always speaks directly to the people who will actually invest… not the lurkers or the ones who “can’t commit right now.”

Stop guessing what to post.
Start signing clients.

£599 pm

Minimum 3 months

APPLY FOR COACHING HERE

⚡ Finally scale to full-time online income so you can ditch the 6am alarms and say goodbye to the gym-floor hustle for good

⚡ Add a group programme to your line-up so you can coach more people, make more ££ and sacrifice less free-time

⚡ Let the gym become your place to HIIT, lift, and socialise again, instead of the place you depend on to pay your bills

If you’re ready to:

THEN, you need me in your corner as your coach, teaching you the content moves to win, telling you where to fix your messaging form and giving you a pep talk when it’s needed. So you can leave side-hustle status (and the gym floor days) behind and become the go-to online coach your dream clients line up to transform with.

👉

The fitness empire you CRAVE becomes your reality when your content stops being an afterthought and starts working as your #1 client attraction tool.

And that’s what I help you master.

APPLY TO JOIN THE STRATEGY STUDIO

IF YOU’RE A:

Fat Loss Coach, Strength & Conditioning Coach, Hyrox / Functional Fitness Coach, Marathon / Endurance Trainer, Nutrition & Lifestyle Coach, Pre & Postnatal Fitness CoacH, Mobility & Injury Prevention Coach, Bodybuilding / Physique Coach, High-Performance Mindset Coach, Group Program / Bootcamp Coach…

WHO IS:

👉 Already working with clients online in some capacity (whether that’s 1 client or 100)

👉Posting consistently (or trying to) but without a clear strategy, content isn’t attracting a stream of paying clients or creating your dream income yet

👉 Done coasting with a few retainers and crave a full online roster and freedom from the 8 hour+ days of in-person coaching.

👉 Delivers insane transformational results for your clients and want your signature approach recognised as the go-to in your niche.

Strategy Studio is for you:

IF YOU’RE:

Not a fitness coach or you’ve never worked with clients online…

OR YOU’RE:

👉 Looking for someone to do your content for you (this is coaching + strategy, not a done-for-you service).

👉 Not ready to dedicate at least a few focused hours per week to creating and implementing your content strategy.

👉 Wants a quick-fix instead of learning how to think like a strategist and implement sustainable content habits that work long-term

Strategy Studio is not for you: